Blog Post #6 - Audiences and Institutions

 Targeted audiences are a group of people with specific interest. Films within the coming of age films normal targeted audience is teenagers. Ages from 13 to 18 because they are the most likely to relate with these films. This is because they are going through the topics within the coming of age genre. Older people can also relate because they once were teenagers too. My targeted audience for my film is mainly teenagers as well, but also older people because they can relate to my film. My targeted audience is the same as the genre as a whole. The combination of years throughout her life, her childhood, teen life, and adulthood. A lot of teens can relate to growing out of your childhood. Teens with absent parents and having to grow up faster than others can relate a lot more on a different level. The targeted audience of the genre will continue to be successful in the future. Older coming of age films are quite popular because the are considered "classics." For example, "The Breakfast Club" and "Stand By Me." These films will be considered "classics" for centuries because of their aspects of growth and friend ship. These are great themes to relate with the targeted audience: teens.

 Marketing campaigns creates more profits and increases viewers for films. Coming of age films use way to get to their targeted audiences. Since the audience they are trying to reach being teens, they will use more modern ways. This would be social media, trailers on TV and in theaters, and cross promotion. Films can also be marketed at film festivals, for example, "Perks of Being a Wallflower" premiered at the 2012 Toronto International Film Festival then was earlier released. Social media would be the most successful out of all these ways because most teens are always on their phone surfing the web. Whether it is an add on Snap, Insta, Facebook, etc. or a trailer on YouTube it will reach teens the fastest and easiest. Since my targeted audience is teens I will use there ways of marketing as well. I would post a trailer and teaser clips on YouTube. Videos posted to YouTube can be shared to mostly all social sites, so it's a more easier way of spreading the film. I would post those as well as pictures on social media via Snap stories and Insta stories/post. A lot of movies I've watched I got from adds on Insta, for example, I've gotten multiple adds for the film "Eight Grade." I really want to compel these teenagers to take a break and watch my film, so I would want to make the add interesting to the point that I would want to watch it. Releasing the movies and advertising them on apps like Netflix, Hulu, Amazon Prime, etc. These makes teens more likely to watch it because its on there more accessible than going to theaters. Even though "Perks of being a Wallflower" was released a few years ago, I got an add for it on Insta and watched it on Netflix recently. So even films that weren't recently released still are being marketed and watched today. If my film was a more formal film I would want to be continuously marketed not around the release, so future generations would want to watch it as well.